Mohamed Amersi was invited to contribute a chapter to the Dubai Expo2020 book. The World Expo is an international exhibition, launched in 1851 in Crystal Palace Hyde Park. Since 2000, the Expo is hosted every 5 years in a different location and lasts 6 months. This year, due to the pandemic, the Dubai World Expo has been postponed to 2021. Most recently, the last two Expo’s were hosted in Milan (2015) and Shanghai (2010). The Shanghai Expo attracted 73 million attendees.
The theme of Dubai World Expo 2020/21 is ‘Connecting Minds, Creating the Future’.
Mohamed’s contribution to the Dubai Expo2020 book discusses the opportunity to humanise capitalism. In this chapter, Mohamed starts by painting a vivid picture of the unequal societies we inhabit. “Consider capitalism as a large apartment block. Until 30-years-ago it was the object of envy. But in the last generation its character has changed. The penthouses at the top keep getting larger and larger. The apartments in the middle are feeling more and more squeezed, and the basement has flooded. To round it off, the elevator is no longer working, meaning the very rich do not become poor and the very poor cannot become rich.”
The story highlights the urgent need for moral authority, ethical leadership, multi-stakeholder collaboration and a long-term perspective. Mohamed draws upon the wisdom passed down through generations of his family. In sharing his ‘Ten Corporate Commandments’, Mohamed outlines practical lessons to redesign a more inclusive and equal world.
Click here for more information on the Dubai World Expo 2020.